Handbook of Management Scales/Offline store merchandise
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Offline store merchandise (alpha = 0.86)[edit | edit source]
Items[edit | edit source]
The construct was measured using 7 points semantic-differentials.
- Uninteresting products - interesting products
- CDs I don't want - CDs I want
- Little value for money - much value for money
- Bad buys on products - good buys on products